Is your painting business failing because you are a price-wuss? Hey, we have all been there and done that right? I say always aim your price at what you KNOW you should be making. And just let the customer know that if you can save them any money, you will. It usually isn't about price anyways. It is usually more about PERCEIVED VALUE.
Other factors can come into play, but if the prospect wants painting done it is usually for some other reason. So don't kill your business based on trying to
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